NFL Super Bowl 50

San Francisco Hosted the NFL Experience for Super Bowl 50. For the weeklong experience, the NFL delivered high tech, innovative and experiences for its fans from across the nation. Fans could experience looking at the fine details of each Super Bowl Ring on a large monitor display. There were iconic NFL artifacts showcased like fine museum pieces within a display with a transparent LCD touchscreen. Fans went home with a custom, commemorative Super Bowl ticket and could share a digital copy on social media. Attendees also created their own digital Hall of Fame bust.

These activations continued on for the following 4 seasons—including all NFL Super Bowl Experiences, Draft Experiences and Kickoff Experiences

Production: Photographed 49 Super Bowl rings. Application development for each of the 4 apps. Client management. 4 years of production and management.

Role: Producer | Credit: Helios Interactive