IBM VR Cycling @ SXSW

At SXSW, IBM Cognitive Studio featured an interactive VR cycling experience to promote their new predictive analytics tool—Watson Analytics. World-renowned extreme cyclist, Dave Haase, uses Watson Analytics in his annual Race Across America. Partnering with Dave provided extra insight to support the project.

Attendees wore a VR headset while situated on a stationary bike. Guests were able to cycle through their preferred environments while reacting to recommendations based on virtual occurrences such as wind, weather, and elevation changes.

Production: VR Cycling integration. 9 stations over weeklong span. Thousands of guests cycling through 3 different courses in virtual environment of Austin, TX.

Role: Producer | Credit: Helios Interactive