Interact with the Pack

In partnership with Associated Bank, Lambeau Field showcased an augmented reality experience that forged a connection between Green Bay Packers players and fans. Fans captured photos of themselves with their favorite players as if they were standing side-by-side. Following the experience, guests receive their memento, an autographed photo with their favorite player, via email to share with friends and family on social media.

Recognition
Interact with the Pack received a silver award in the business-to-consumer category for best use of a single technology at Event Marketer’s 2017 Experience and Design Technology Awards. Event Marketer holds one of the world’s largest recognition programs honoring the best-designed live engagements across industries.

PR Releases
Lambeau Field Live arrives to Northern Wisconsin State Fair »
Virtual Photo Experience lets Fan Interact with the Packers »

Production: Video shoot with Green Bay Packers players. Post-production. UX and UI design. Application development.

Role: Interactive Producer | Credit: Helios Interactive